At Ormond Brand Consulting, we pride ourselves on connecting top-tier athletes with brands that elevate their game—and their story. One of our latest successes heading into the 2025 season is linking multi-time champion Cody Webb with FunnelWeb Filters, a brand synonymous with high-performance air filtration in the powersports world. This partnership is set to fuel Webb’s pursuit of dominance in the U.S. Hard Enduro series, AMA EnduroCross Championship, and beyond.
Cody Webb is no stranger to the podium. With a trophy case boasting titles like six King of the Motos wins, three AMA Super EnduroCross Championships, and a historic podium at Erzbergrodeo, he’s a force in the off-road racing scene. Now, as he embarks on an exciting new chapter with Rocky Mountain Yamaha for 2025, Webb’s commitment to precision and performance aligns perfectly with FunnelWeb Filters’ cutting-edge technology.
FunnelWeb Filters has long been a staple in Cody Webb’s setup, trusted for its innovative pyramid-shaped foam design that doubles surface area and traps dust without choking airflow. For an athlete like Cody, who thrives in the dustiest, most grueling conditions imaginable—think Johnson Valley’s King of the Motos or the rocky chaos of Erzberg—this isn’t just gear; it’s a competitive edge. We worked tirelessly to solidify this deal, ensuring FunnelWeb Filters remains a key part of Webb’s arsenal as he charges into 2025 with his new Yamaha YZ250X and beyond.
What makes this partnership special? It’s more than just a logo on a bike. FunnelWeb Filters’ reliability means fewer filter swaps, letting Webb focus on what he does best: winning. Pair that with Cody’s relentless drive and Yamaha’s backing, and you’ve got a recipe for a standout season. Our role? Bridging the gap—negotiating terms, aligning visions, and amplifying the story to powersports fans everywhere.
This deal is just one example of how Ormond Brand Consulting delivers results. We don’t just market brands; we create partnerships that power performance and build legacies. Stay tuned to our blog for more updates on the athletes and brands we’re bringing together for 2025—it’s going to be a thrilling year on and off the track!
