Motorsports Pay Per Click Advertising
The algorithm works to push content in front of an audience that is likely to engage with your brand, however, this isn’t always your target demographic.
Let’s assume you sell Porsche GT3 Cup Cars for track-only use. The automotive audience on Instagram this will organically push your content to anyone with an interest in cars, starting at age 16.
However, to attract qualified buyers, we need this to typically reach an audience age 30+ who likely owns a home, lives in certain areas, and is a professional or business owner.
We make this shift through paid ads. We start with building awareness, then continue to retargeting.
You have to run ads. Period.
PPC Programs begin with building a landing page and awareness.
To build awareness, we run PPC ads focused on landing page views and engagement. We want a combination of interested parties who click through to your website, or tag someone they know who would be interested and is likely to click through. Our goal is to work with Meta’s categorical AI model, not against it.
Building Awareness
What is PPC Retargeting?
Retargeting is a strategy that is often combined with a Meta Pixel and API to show the next stage of ads to users who have engaged with your brand, previously purchased, or shown interest in other ways. We will either install these assets on your website or work with a web developer to implement them.
An example of this would be clearing out left-over Porsche GT3 Cup Cars to make room for 2025 inventory. If someone has taken the time to click through to your website and triggers a Meta event like viewing certain pages, or a certain number of pages, we will continue to show them ads. Perhaps the timing wasn’t right or you didn’t have what they needed at the time.
We want to take a timeframe of their last action on the website to continue displaying ads for products they were interested in, while also showing them new inventory as it becomes available. If they do not continue to interact in a meaningful way, we will have measures in place to move on to a new audience.
Taking Retargeting to the Next Level
What if you could see everyone who has viewed your website’s LinkedIn profile and email address? With AI tools, this is possible, and you can event feed it through a drip sequence of automated email campaigns.
