Supplemental Marketing Services

About Supplemental Marketing Services

Supplemental marketing services allow businesses to offload and upgrade their marketing efforts. This is a great way to reduce opportunity costs while taking your branding to the next level. 

Common supplementary service packages include things like content creation and social media posting, or pay per click advertising through Google or Meta.

Discovery

The discovery process in a marketing agency interview is all about understanding the heart of a business. Through targeted questions, we dive into your unique value, challenges, and goals, creating a roadmap that captures your voice and audience. It’s an open dialogue that shapes our strategy, aligning on your vision to deliver tailored, impactful marketing that stands out.

Tailoring a Package

Tailoring a marketing package means creating a custom-fit solution for your brand's needs. By combining insights from our discovery process with your goals, we build a package that maximizes impact—whether it’s content, social media, SEO, or a mix of services. Every element is chosen to elevate your brand authentically, providing the flexibility and focus needed to meet your audience where they are and drive measurable results.

Optimizing the Current Tools & Channels

Optimizing what’s already working is key to sustaining growth while exploring new opportunities. We’ll refine successful strategies, amplifying their reach, while thoughtfully building and testing new channels. By continuously analyzing results, we ensure each new channel aligns with your brand and engages your audience effectively. This balanced approach helps us maximize your current strengths and fuel growth with innovative, data-driven expansions.

Building New Channels

Building out new channels is a dynamic process focused on exploration, testing, and adaptation. We launch carefully crafted campaigns, analyze performance metrics, and gauge audience response. This hands-on approach lets us identify what resonates and quickly pivot when needed, optimizing each channel for stronger engagement and results. By staying agile, we continually refine strategies, ensuring each step drives growth and aligns with your business goals.

POC Collaboration

Collaborating with an internal point of contact is key to staying in tune with your business. By maintaining open communication, we gain real-time insights into shifts, goals, and emerging opportunities. This partnership allows us to adapt strategies swiftly, ensuring our work aligns with your current needs and vision. Together, we keep a steady pulse on the brand’s direction, creating a seamless extension of your team that drives focused, relevant results.

FAQ

We hand pick our clients based on the available opportunity in the marketplace and our believed ability to capture that. 

We strive to only onboard clients that we are excited about, fit our portfolio and are within an industry we actively participate in. 

OBC is a small business and motorsports is a small world. There is too much accountability on the line for us to over promise and under deliver.

We can install basic websites and landing pages like this one. We do not build custom coded websites.

SEO is a long term project. We can create SEO optimized web pages, but we recommend running search ads until the website is mature. 

Answer Engine Optimization (Ex. AI based platforms) is the new generation of SEO that we strongly recommend implementing.

Tracking marketing efforts is difficult and, to an extent, ambiguous. We have metrics and tracking tools, but keeping an overall pulse on the business is often the most telling way to judge the efforts.

Yes, we specialize in creating professional level media.

During our initial conversations, we will discuss your content needs and determine the appropriate schedule to capture content.

We recommend a 12 month commitment for most businesses. This is a long term effort, and it takes time to setup the program, measure, refine, and continue pivoting and testing until we reach our peak results.

No. If we are not the right match for your business, we want to part ways on the best terms possible.

We do require a 60 days notice.

The industry standard for a successful marketing campaign is roughly a 3x return on ad spend, with a 6x being the target. 

If you have a sales goal, you can multiply that amount of revenue by .33 to determine the upper limit of ad spend, and .166 for the lower limit (more efficient spend). 

Most mid-sized business turn key programs will range from $5000-$8,000 per month.

Supplemental programs for smaller businesses are significantly less.

Yes, we recommend an internal party to monitor the social media inboxes and respond to comments. 

This provides the business with feedback from the customers.