Supplemental Marketing Services
About Supplemental Marketing Services
Supplemental marketing services allow businesses to offload and upgrade their marketing efforts. This is a great way to reduce opportunity costs while taking your branding to the next level.
Common supplementary service packages include things like content creation and social media posting, or pay per click advertising through Google or Meta.
Discovery
Tailoring a Package
Optimizing the Current Tools & Channels
Building New Channels
POC Collaboration
FAQ
We had a bad experience with an agency. How will OBC be different?
We hand pick our clients based on the available opportunity in the marketplace and our believed ability to capture that.
We strive to only onboard clients that we are excited about, fit our portfolio and are within an industry we actively participate in.
OBC is a small business and motorsports is a small world. There is too much accountability on the line for us to over promise and under deliver.
Do You Build Websites?
We can install basic websites and landing pages like this one. We do not build custom coded websites.
Do You Offer SEO Services?
SEO is a long term project. We can create SEO optimized web pages, but we recommend running search ads until the website is mature.
Answer Engine Optimization (Ex. AI based platforms) is the new generation of SEO that we strongly recommend implementing.
How are Marketing Results Measured?
Tracking marketing efforts is difficult and, to an extent, ambiguous. We have metrics and tracking tools, but keeping an overall pulse on the business is often the most telling way to judge the efforts.
Do you create content?
Yes, we specialize in creating professional level media.
During our initial conversations, we will discuss your content needs and determine the appropriate schedule to capture content.
What is the Normal Contract Duration?
We recommend a 12 month commitment for most businesses. This is a long term effort, and it takes time to setup the program, measure, refine, and continue pivoting and testing until we reach our peak results.
Do You Have Early Termination Fees?
No. If we are not the right match for your business, we want to part ways on the best terms possible.
We do require a 60 days notice.
How much should I spend on ads?
The industry standard for a successful marketing campaign is roughly a 3x return on ad spend, with a 6x being the target.
If you have a sales goal, you can multiply that amount of revenue by .33 to determine the upper limit of ad spend, and .166 for the lower limit (more efficient spend).
How much will this cost?
Most mid-sized business turn key programs will range from $5000-$8,000 per month.
Supplemental programs for smaller businesses are significantly less.
Do we need someone to monitor our inboxes?
Yes, we recommend an internal party to monitor the social media inboxes and respond to comments.
This provides the business with feedback from the customers.