Rumble on the River, Bandera, TX
Ormond Brand Consulting recently signed the Frio Canyon Motorcycle Stop and the Bent Rim Grill as clients. We were onsite during the Rumble on the River rally to capture the …
Bringing the Studio to the Track
Marketing is always on the move, and so is Ormond Brand Consulting. To best serve our clients in the fast-paced world of motorsports, we’ve invested in a compact toy hauler—an …
Realness Wins in Motorsports Marketing
Less Polished, More Real: The Value of “Show, not Tell” Content in Motorsports Marketing Realness wins. This simple truth is more apparent now than ever. Consumers today aren’t looking for …
Motorsports Rejects Corporate Jargon
Let’s be real: motorsports revolve around authenticity, passion, and performance – not buzzwords and corporate speak. Yet, so many companies fall into the trap of using corporate jargon to promote …
Marketing in Kerrville Texas
Kerrville is a thriving community with a variety of businesses that cater to the needs of both tourists and locals, old family names, and the recently relocated. From unique boutiques …
The Importance of Local SEO
Local SEO (search engine optimization) refers to the practice of optimizing your website and its content to rank higher in search engine results pages (SERPs) for a certain locality. A …
3 Key Features of a Startup Marketing Program
Getting the most return on a minimal investment is the key to getting a startup’s marketing program off the ground. From there, the proceeds can be reinvested and scaled into …
Customer Profile Builder Tool
Download Links: Customer Profile Builder (Excel) Customer Profile Builder (Numbers – for IOS/Mac
Selling the User Experience
In this video, we are simply examining a few brands who do a great job of selling the user experience. Apple and Nike both use their pages to showcase what …
Marketing Mix: The 4 P’s of Marketing
The 4 P’s of Marketing, also known as the Marketing Mix, help you better understand your products, pricing, place, and promotions. When you are able to keep these in mind, …