Kerrville is a thriving community with a variety of businesses that cater to the needs of both tourists and locals, old family names, and the recently relocated. From unique boutiques to outdoor adventure companies, there is something for everyone.
How do you make your business stand out?
Marketing in Kerrville, TX brings about a lot of challenges. For example, the local economy is shifting from long standing businesses, to new franchises with an influx of West Coast cash. Can you remain competitive? One of the main focuses of these new businesses is making a splash and disrupting the local routines.
Here are some steps to make sure your business doesn’t get left behind:
- Define your target audience: It’s important to know who you are trying to reach with your marketing efforts. Identify your ideal customer demographic, including characteristics such as age, location, and interests. This will help you create messaging and content that resonates with your target audience. Has your business traditionally had more customers that are locals, day trippers, or people who are new to the area?
- Develop a budget: Determine how much you are willing to invest in your marketing program, and allocate your budget accordingly. Consider the cost of marketing channels, such as advertising, social media, email marketing, and content marketing, as well as any resources you might need, such as design or copywriting services.
- Create a content strategy: Your marketing program should include a variety of content types, such as blog posts, social media posts, email newsletters, and videos. Develop a content calendar that outlines what content you will create and when you will publish it.
- Choose your marketing channels: Decide which marketing channels will be most effective for reaching your target audience. Ask all of your customers how they heard about you and keep a record of this. This might include social media, email marketing, paid advertising, or content marketing.
- Measure and analyze your results: It’s important to track and measure the results of your marketing efforts and look for shifts in trends. For example, how many of your customers were locals two years ago? Last year? This year? Today? Where are they coming from? This will considerably change your marketing strategy.
- Use analytics tools to track metrics such as website traffic, engagement, and conversions, and use this data to refine and improve your marketing program over time.
Considerations
Identify what you do best: Everyone has strengths and weaknesses. If you are a great baker, but an accountant, it makes sense to hire an accountant so you can focus on baking. If you are strong at closing deals, but not at creating content, hire a marketer and make more sales.
Opportunity Cost: If you operate your business, it is difficult to shift from a production, accounting, manager, or other role into a creative marketing role. This takes time and opportunity from your other roles that you may be more accustomed to.
Inefficiencies: Learning modern marketing is a full time job. Creating ads, retargeting, SEO, and creating content takes a lot of time to learn how to do effectively. There will be a lot of testing that takes additional time and money compared to hiring a digital marketing agency in Kerrville, TX.