Marketing in Kerrville Texas
Kerrville is a thriving community with a variety of businesses that cater to the needs of both tourists and locals, old family names, and the recently relocated. From unique boutiques …
Articles
The Importance of Local SEO
Local SEO (search engine optimization) refers to the practice of optimizing your website and its content to rank higher in search engine results pages (SERPs) for a certain locality. A …
3 Key Features of a Startup Marketing Program
Getting the most return on a minimal investment is the key to getting a startup’s marketing program off the ground. From there, the proceeds can be reinvested and scaled into …
Customer Profile Builder Tool
Download Links: Customer Profile Builder (Excel) Customer Profile Builder (Numbers – for IOS/Mac
Selling the User Experience
In this video, we are simply examining a few brands who do a great job of selling the user experience. Apple and Nike both use their pages to showcase what …
Marketing Mix: The 4 P’s of Marketing
The 4 P’s of Marketing, also known as the Marketing Mix, help you better understand your products, pricing, place, and promotions. When you are able to keep these in mind, …
Pivoting Media – Why and When
In 1962, Everett M. Rogers Diffusion of Innovation Adoption Model was created and combined psychographic profiles with benchmarks for product diffusion based on potential marketshare. At 16% marketplace diffusion, a …