Before approaching dealers or distributors, your product needs to have some buzz behind it. Nobody wants to carry inventory that is going to sit on a shelf indefinitely. If you are doing a direct to consumer, the same applies. To create buzz, we use multiple platforms, ads, influencers, and other strategies to propel you forward.
When preparing a marketing campaign in motorsports, you need high-end in-house content along with User Generated Content (UGC), preferably that reaches a wide audience within your target market and has the highest probability of going viral. This provides us with nice blend of media on your pages and a constant flow of content. You also want well connected high level athletes, influencers, and engine builders, who will actively use and promote your product continuously when they have a positive experience.
We also implement grass roots style marketing - finding well connected weekend warriors who want to try out your product and tell all of their friends about it. People are much more likely to purchase your product if someone they personally know has had a positive experience with it.
The list below is not exhaustive as we have a huge pool of amateur and local riders as well as a developing list of professional athletes, models, and influencers.
