In this video, we are simply examining a few brands who do a great job of selling the user experience. Apple and Nike both use their pages to showcase what users of their brand are capable of. By utilizing top filmmakers and globally recognized athletes, the consumer can draw no other conclusion than that they are ultimately their own limiting factor for success, and not the brand or the brand’s products.
Selling the user experience opens a lot of doors when it comes to creating engaging content. I have personally focused on showcasing the user experience within my brands and using organic content based on the current trends to drive traffic. The organic traffic follows the page and I can remarket to them using ads and a landing page on the website.
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